A guide to navigating communications for the nonprofit world is a comprehensive resource offering practical information in virtually every area of communications -- from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.The toolkit is practical and easy-to-use. Tips, templates and strategy outlines are based on more than 25 years of experience from professionals at Cause Communications, and on information from national qualitative and quantitative audits of what nonprofits need in the area of communications.
The Why and How:
6 Reasons Why It’s Important to Hire a Graphic Designer: How hiring a graphic designer will improve your marketing strategy
How to Hire a Graphic Designer
Key Thing to Ask When Hiring Designers
The Design Process:
How to work with a graphic designer, articles by:
An outline of the process a designer uses, by AIGA
How to fund creative projects:
Finding Grants to Fund Marketing
Idea Encore Resources
Marketing Best Practices Checklist: A self-assessment instrument that helps nonprofits identify capacity strengths and challenges and establish capacity building goals in the area of marketing and public relations. ($10)
Brand Identity for Nonprofits: Brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results.
Making the Most of Limited Marketing Resources: Proven Steps to Successfully Market your Nonprofit on a Shoestring Budget
Social media is a game-changer for nonprofits. Below are some guides and tools for Facebook and Twitter to help get you started!
Mashable - The ultimate social media blog
Facebook Best Practices for Nonprofit Organizations
Social Media: What is Your Strategy?
Guide to Twitter
Tweetdeck and Hootsuite are useful programs that let you update and track your Twitter and Facebook accounts from one location
The Nonprofit Social Media Decision Guide
Nonprofit Communications Blogs
Kivi’s Nonprofit Communications Blog
Beth Kanter’s Blog
Getting Attention, Nancy Schwartz
Duck Call by Big Duck
CarolBuckheit.org (fromerly Nonprofit Media Works)
The Philanthropy Journal has a great Marketing and Communications Resources Section.
Vocus publishes monthly white papers and hosts webinars on PR themed topics.
Other Online Resources
Network for Good: Online Fundraising Guides and eBooks -- A series of free e-books, guides and white papers on online fundraising and marketing.
CT Nonprofits’ Public Relations Toolkit
Working with Newspapers
Working with Broadcast Media
Tips for Letters To Editor and Op-Ed Pieces
Sample Letter to the Editor
Pitching Feature Stories