Marketing & Public Relations

Your nonprofit could be the best organization in the state, but if you don’t know how to market it effectively, you'll remain a "best kept secret". This is why Marketing and PR are essential to nonprofits for promoting your programs and services, as well as your organization as a brand. This page is full of helpful tips and resources to help you form a marketing plan and execute it.

If you have any resources that you’d like to share with the nonprofit community, please email a brief description, and link or PDF to Katie Breslin.



Design Matters

The Why and How:

How to Hire a Graphic Designer

Key Thing to Ask When Hiring Designers

The Design Process:

How to work with a graphic designer, articles by:

How to fund creative projects:

Finding Grants to Fund Marketing

4Good Resources

 Brand Identity for Nonprofits: Brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results. 

Making the Most of Limited Marketing Resources: Proven Steps to Successfully Market your Nonprofit on a Shoestring Budget

Social Media

Social media is a game-changer for nonprofits. Below are some guides and tools for Facebook and Twitter to help get you started!

Mashable - The ultimate social media blog

Social Media: What is Your Strategy?

Guide to Twitter

Tweetdeck and Hootsuite are useful programs that let you update and track your Twitter and Facebook accounts from one location

The Nonprofit Social Media Decision Guide

Nonprofit Communications Blogs

Kivi’s Nonprofit Communications Blog
Beth Kanter’s Blog
Getting Attention, Nancy Schwartz
Duck Call by Big Duck (fromerly Nonprofit Media Works)


The Philanthropy Journal has a great Marketing and Communications Resources Section.

Vocus publishes monthly white papers and hosts webinars on PR themed topics.


Other Online Resources

Network for Good: Online Fundraising Guides and eBooks -- A series of free e-books, guides and white papers on online fundraising and marketing.

CT Nonprofits’ Public Relations Toolkit

Working with Newspapers

Working with Broadcast Media

Press Conferences

Communication Model

Tips for Letters To Editor and Op-Ed Pieces

Sample Letter to the Editor

Pitching Feature Stories


 Indicates 4 Good contribution.